Our vision and values

The Link Group Vision, Aim, and Mission statement was refreshed in 2020 and reflects a continued focus on supporting and developing sustainable communities across Scotland.

Our vision and aim

Our vision is to be a leader in the ongoing development of sustainable communities across Scotland and our aim is to make a difference in society by making decisions that increase opportunity and wellbeing whilst looking after our environment.

Our values

Our values underpin all our activities, working practices and strategies.


We all take responsibility for our actions.


We are all equal and different and we aim to provide inclusive environments for work and for living.

Equity is about acknowledging we are all different, and striving to respond to individual needs, creating an inclusive environment and sense of belonging.

Social impact

We strive to ensure there is a positive social impact from our activities and work with others who share our aims.


We are proactive in providing opportunities for people to engage with us and help us improve our services.


We work hard to understand how people feel as individuals and treat them with dignity.


We challenge ourselves and others towards excellence and innovation in all we do.


We wish to be open and honest about what we do and how we do it.

Stay Connected